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While Top Gun: Maverick has continued to power through the Summer, picking up records along the way and looking as though it’ll end with around $700 million at the domestic box office, it’s not the only film that has outperformed expectations. In fact, since Elvis and The Black Phone opened in theaters at the end of June, we’ve had a Summer that’s looked, well, normal. Our pandemic adjustment, which estimates how current revenue compares to historical averages, now stands at 87%, easily the highest level it’s reached. For July and August it’s running at 98%.
That increased level of current activity has boosted our market projection for 2022 up to $7.4 billion, an increase of $500 million from mid-July. In this month’s update, I’ll dig into the details of that, and also present our first predictions for the first quarter of 2023.
from The Numbers https://ift.tt/Y1y09dt
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