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When The Batman opened with $134 million over the weekend of March 4 it was cause not just for celebration among movie fans, but also for a reevaluation of our prediction model. Our predictions have held up fairly well throughout the last 18 months, but there’s growing evidence that some films are performing almost as if the pandemic never happened while others are continuing to feel the effects of audience reluctance to return to movie theaters. For this month’s prediction update, I’ve introduced an adjustment for that effect, which boosts the predictions for some tentpole films and increases our overall market prediction to $7.1 billion for the year, up from last month’s predicted $6.6 billion.
from The Numbers https://ift.tt/1Amu6Uf
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